With an investment structured by Stoic Capital, the stationery chain is launching 25 new locations, prioritizing shopping malls in São Paulo—taking advantage of a wave of attractive lease opportunities.
Read the full article here.
Stoic Capital played a pivotal role in advising Magnólia, a traditional stationery brand from Brasília, on the sale of a minority stake to private investors. The transaction was designed to enable the company to expand in the digital era while preserving its market relevance. The capital raised will allow Magnólia to maintain its vintage essence and charm while exploring new growth opportunities. The company plans to diversify its portfolio with a focus on delivering a distinctive customer experience for those who value the analog world in an increasingly digital age.
This capital infusion ensures that Magnólia can continue to thrive in the digital era with a unique, forward-looking approach that blends tradition and innovation. The deal also offers investors the opportunity to partner with a brand that stands out not only for its nostalgic appeal but also for its adaptability and innovative spirit in a rapidly evolving market.
