With new private funding, the company is evolving beyond event production and investing in a comprehensive entertainment market proposition.
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Stoic Capital acted as the exclusive financial advisor to R2 in a strategic transaction involving the sale of a minority stake to private investors. The operation was designed to strengthen R2’s financial position and fund its expansion into new lines of business. With the capital raised, the company is now diversifying its portfolio beyond events—exploring new formats such as the development of an experience marketplace that connects clients to exclusive leisure and entertainment opportunities.
A key highlight of R2’s expansion is the creation of a large-scale food hall at Estádio Mané Garrincha in Brasília, which is becoming one of the company’s new strategic pillars. Additionally, the transaction enabled innovation within R2’s iconic events—such as Na Praia and Carnaval do Parque/Mané—revitalizing them into new experiential formats and enhancing their impact and reach.
Led by Stoic Capital, this transaction not only reinforces R2’s commitment to exploring new markets but also offers investors the opportunity to participate in a company with a strong legacy in large-scale events and a bold vision for growth. With this operation, R2 is poised to pursue a more diversified business strategy, leveraging both its successful track record and emerging consumer trends in the entertainment and hospitality sectors.
